As many of you know from this blog I work as a digital marketer for a trade show display company. I’m in charge or designing and coding the company websites, blogs, and emails. No to mention I am charge of marketing these websites and obtaining leads. I have the added stress of making sure that the websites are well positioned within the major search engines. This is primarily achieved through search engine optimization methods. For those of who don’t know search engine optimization also known as SEO is the practice of getting specific keyword terms that pertain to your business to rank high within the search engines. Search optimization focuses on organic rankings which are the search listings that come up within the middle of your screen when you perform a search on a browser such as Google. The listings that you see at the very top and to the right of the page are called pay per a click or cost per a click advertising. Which means that your that you are paying money on every click that your receive to your website through these listings. This method can become costly very quickly and this is why I primarily focus on organic rankings. High rankings are obtained in a variety methods. Some methods differ between browser but the the core of SEO focus on website optimization along with quality back links that include keyword anchor text or title text within it. Stay tuned for my next update I might go into more depth about the on site optimization and back links.
Thanks for reading
Mike G
Digital Marketing Blogs, Digital Marketing, Search Engine Optimization, seo, WebSite
Let’s see what I have been doing over the last week and a half, umm not a whole lot, just kidding. Needless to say I’ve been pretty busy (knock on wood). I’ve been working on a new website. Currently the website is in the initial planning and early design stages but I will keep everyone informed as the project moves along. Hopefully in a week or so I will be able to post link so people can view how the website is coming along. I’ve also been working creating new articles to help with some of our online marketing endeavors. If you didn’t know article marketing helps with creating on content relevant back links that are linked towards the website of you’re choosing. In the past week and half I have created three new articles. To view the articles simply click on article 1, article 2, or article 3. These articles are all about the trade show industry and how to improve your trade show marketing efforts. If you like the articles and would like to view more of my writing simply follow the link to my profile and listing of articles that I have written. Thanks for your time and hopefully I will have more information to post about next week.
Article Marketing Article Marketing, Web Design
So what have I been working on lately. Let see I’m about a third of the way done on the sandiegosignprinters.com website. I have to finish linking everything together, add control functions to the contact form page, and create content for every page. This project would of been completed within a couple of days if not for the content. As you can probably tell from my posts I’m definitely not a skilled writer. On a good note the San Diego sign website has received a couple of leads I guess based off the homepage design and the coding that was sent up to help with local searches. I reviewed the free analytic program we have and noticed that people are searching for terms such as San Diego Signs, San Diego Banners, and Vinyl Signs. I have also been working on adding new pages to the exhibeportable.com website. I will talk more about then in my next post.
Website Work Banners, San Diego Signs, Vinyl Signs
It’s been a while since I posted and I apologize for that. I have been extremely busy at work. For those of you who don’t know I work for a company that is involved in the trade show industry. We produce custom, modular, and portable trade show booths that are used throughout the convention industry. Currently a fair amount of clients are attending the upcoming Natural Products Expo in Anaheim. After the show things should calm down a little bit. I would recommend attending this show if you’re in the Anaheim area this coming weekend. The show is a launching pad for new and healthy food products that will be released to the public market within the next coming year.
As a side note, I have been working on a new website design for sandiegosignprinters.com. The website content will be dedicated to signs and graphics prints. Currently the website is in the beginning development stages but I think it should be completed within the next two weeks. I also created a blog for the site that can be found at http://www.sandiegosignprinters.com/graphics-blog/. The blog will have useful information and updates about products and service offerings. Check it out and let me what you think.
Thanks,
Mike G
General NATURAL PRODUCT EXPO, Sandiegosignpritners.com
Even with the slow down in the economy the company I work for (knock on wood) has managed to stay busy. As stated in one of my past posts, I have been working on updating Exhibe Portable’s trade show displays website and the major updates are almost completed. There will always be a need for fine tuning and minor changes but we are hoping the new design will have a positive impact amongst our visitors.
I have also been working on and creating articles to boost our online marketing efforts. These articles have been submitted to online article directories. Once published the article serves two purposes, a well written and informative article will create viewer ship and traffic. In addition to the traffic, you’re able to put links in these articles. Once indexed, these links will provide your website with related back links. Provided below are links to some of the articles that I have produced. If you have time look them over and let me know what you think.
* Banner Stands Article
* Portable Literature Racks Article
* Literature Racks Explained Article
* Trade Show Displays Article
* Trade Show Booth Rentals Article
* Outdoor Displays Article
* Portable Displays Article
Starting next week I will be working on a new web design for a sign printing website. I will be sure to keep everyone informed and provide updates along the way.
Thanks,
Mike G
General Article Marketing, Trade Show Displays, Web Design
This past week at work has been really busy in fact I worked through the weekend to upload the changes that we made to the company website at http://www.exhibeportable.com/. Essentially we overhauled the old website and created a new fresher looking design that allowed for product expansion. The design was implemented with the end users in mind. Our goal was to make the website as user friendly as possible and present visitors with the needed product and service information. There are still a few bugs that need to be worked out but we are definitely happy with the changes.
Let me know what you think; constructive criticism is always good and could help with future changes that will be needed to make the portable display website one of the best in the industry.
Thanks,
Mike G
General Portable Displays
I would like to take the time and introduce myself. My name is Mike and I am the new owner of this blog. Sad to say since Vas did such a good job with this blog but the focus of topics will change and be geared more towards rants and rumblings of my business life. I will cover topics that deal with business news, marketing, promotional events, trade show shows, and general business.
I would like to provide you with some background information about myself. I currently work as a digital marketer within the exhibit industry. My primary job role is create leads and revenue through various online marketing ventures. In addition to online marketing I have background in web design. I am currently working on a project for Exhibe Outdoor Displays. Although the website is not completed yet I definitely feel that my design is cutting edge and will look great upon completion.
Small plug
Exhibe Outdoor Displays website is a niche website that is focused on providing high quality outdoor display products to the public. To learn more about their products or services you can visit their website or their outdoor display blog that can be found at exhibeoutdoordisplays.blogspot.com.
Enough with the small plug, I am a fairly busy person but will make an effort to update this blog on a weekly basis. I encourage reader participation and would like to make this blog entertaining as possible.
Thanks,
Mike G
General Outdoor Displays